Every color maps to a part of the kiwi fruit. The palette is structured in layers: fruit anatomy, seed services, and UI accents.
Three font families, each with a clear role. Quicksand for headings and brand, Nunito for body, JetBrains Mono for code and technical labels.
Two logo variants: full (many seeds, for large/hero usage) and small (4 seeds, for compact/icon contexts like the vine nodes).
The wordmark paired with the kiwi icon, shown across different backgrounds. These are kept as inline SVG for color adaptation.
Reusable UI elements used across the brand site and product.
Consistent spacing scale used throughout the design.
All CSS custom properties at a glance. Copy the variable name to use in your styles.
| Token | Value | Usage |
|---|---|---|
--kiwi-green | #7CB342 | Primary green, flesh |
--kiwi-bright | #9CCC65 | Lighter flesh, highlights |
--kiwi-light | #C5E1A5 | Pale green, tag backgrounds |
--kiwi-core | #F5F5EE | Core layer, card backgrounds |
--kiwi-skin | #795548 | Skin layer, brown accent |
--kiwi-skin-light | #A1887F | Light skin, hover states |
--kiwi-dark | #33691E | Headings, brand text |
--seed-black | #1A1A1A | Body text, dark backgrounds |
--bg-cream | #FAFFF5 | Page background |
--accent-lime | #CDDC39 | Progress bars, accents |
--pop-coral | #FF7043 | Kiwi Mail |
--pop-teal | #26A69A | Kiwi Chat |
--pop-blue | #42A5F5 | Kiwi Meet |
--pop-purple | #AB47BC | Kiwi Work |
--pop-pink | #EC407A | Kiwi Docs |
--pop-amber | #FFA726 | Core layer accents |
--vine-green | #558B2F | Vine section |
--vine-brown | #5D4037 | Vine section dark |